Consumer behavior is the study of how individuals or groups buy, use and dispose of goods, services, ideas or experience to satisfy their needs or wants in the early stages. Behaviour towards mobile phone services in kovilpatti, thoothukudi district on 100 mobile users and concluded that the factors that influence the consumers to buy a particular mobile phone operator is called call tariffs followed by network coverage and brand. Mobile phones in 2009 table 31 showing number of respondents owing a mobile table 32 table 33 table 34 table 35 table 36 table 37 table 38 table 39 table 310 phone showing different brands of mobiles phones used by the respondents showing respondents using same brand as they had earlier showing reasons for using mobile phone by the. A study on consumer buying behavior of mobile phones the behavior of consumers towards smartphones is increasingly a focus of marketing research in particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing.
Further demystify consumer mobile behavior we tracked 470 voluntary consumers for a month to see how they used their smartphones and tablets to access the mobile web and. When customers shop with a mobile device, they tend to purchase things that are familiar and that they buy regularly—meaning that mobile is probably not the best platform for introducing a new product. Consumers more focus on the functions of mobile phone and they are price conscious on the other hand urban consumers more focus on style of mobile phone and brand image of mobile phone. Method on factors influencing buying behavior of youth consumers towards mobile handsets in coastal districts of odisha located in india according to the study, a handset of reputed brand, smart appearance.
Journal of marketing and consumer research - an open access international journal vol2 2013 8 consumer buying behavior of mobile phone devices mesay sata school of management and accounting, hawassa university, p o box 1883, hawassa, ethiopia. The mobile phone feature is the second important factor correlated with the consumer decision to buy the device mobile phone features include internet connection, bluetooth, video, color, fm, media player, design, touch screen, store, size, available accessories, speaker and weight. Consumer behaviour for purchasing different mobile handsets some of the respondent needs more information about different mobile brand handsets which has given me to show them at the. Concepts of consumer behaviour and mobile phones in today's world consumer behaviour is one of the most fascinating topics consumer is the ultimate user of every product, without any consumer there is no market as such (baker, 2004. A study on mobile phone buying behavior using an image-based the impact of internet user shopping patterns and demographics on consumer mobile buying behavior.
Consumer behavior considers the many reasons why—personal, situational, psychological, and social—people shop for products, buy and use them, and then dispose of them. An investigation of consumer behaviour in mobile phone markets in finland submission to 32 nd emac conference, track: new technologies and e-marketing jukka pakola, msc, assistant in economics, [email protected] To study the consumer‟s behaviour towards different mobile handsets obtaining a mobile handset is a milestone that indicates success85) 3 page 7 of 18. Consumer attitude for smartphone and influence of brand on consumers in buying decisions the recent growth of smartphone usage is an observable fact that crosses all age and gender boundaries.
Similarly, they would like to use their phones to buy things at the point of sale (22 percent) and to store gift cards or track loyalty/reward points (21 percent) consumers also report that they would use their mobile phones to manage their personal finances on a daily basis (25 percent. The questionnaire was formulated for the key purpose of identifying the different factors that influence consumer behaviour when choosing between different mobile phone brands in the uk market therefore each question was designed with the aim of extracting some information that would be insightful in understanding the complex buying behaviour. Academiaedu is a platform for academics to share research papers. This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users.
Consumer behavior is affected by a lots of variables, ranging from personal motivations, needs, attitudes and values, personality characteristics, socio-economic and cultural background, age, sex, professional status to social. Strategy conclusion mobile phone built on a mobile operating system with more advanced computing capability and connectivity than a feature phone behavior future. 12 2 market research on consumer behavior purpose of study the purpose of the study is to find the consumer buying behavior of mobile handsets scope of study there are more than 28 brands of mobile phones available ion the market.
The mobile phone itself has also become a totemic and fashion object, with users decorating, customizing, and accessorizing their mobile phones to reflect their personality. Know the buying behavior of the consumer while choosing mobile phonesthis study also helps to know the consumers satisfaction level towards different branded mobile phonesthis research study also helps to know. The purpose of this study was to determine the consumer buying behaviour of professional college students (urban & rural) towards mobile phone.